When Rareform founder, Alec Avedissian, walked away from a career in corporate America to clear his head on a six-month surf trip through South America, he was not looking to start a business. However, while living in an impoverished village, he was struck by the image of breathtaking landscapes littered with trash. Following a tip from a friend that billboards could be upcycled and turned into bags, Alec began dreaming of reducing waste in the world through a unique, ecofriendly product line with billboards as the base material for the company.
Thus the above pictured Classic Tote was born. Featuring durable heather body fabric, each tote has a soft quilted interior lining that accomodates a laptop and comes with a removable shoulder strap and secure snap closure.
Great for travel!
Posts Tagged ‘ecofriendly products’
Rareform Classic Totes
Posted in Features, Newly Arrived, tagged Alec Avedissian, ecofriendly products, Rareform Classic Totes, travel totes on 13 April 2014| 1 Comment »
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