Archive for April 13th, 2014

When Rareform founder, Alec Avedissian, walked away from a career in corporate America to clear his head on a six-month surf trip through South America, he was not looking to start a business. However, while living in an impoverished village, he was struck by the image of breathtaking landscapes littered with trash. Following a tip from a friend that billboards could be upcycled and turned into bags, Alec began dreaming of reducing waste in the world through a unique, ecofriendly product line with billboards as the base material for the company.
rareform_classicThus the above pictured Classic Tote was born. Featuring durable heather body fabric, each tote has a soft quilted interior lining that accomodates a laptop and comes with a removable shoulder strap and secure snap closure.
          Great for travel!

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