Archive for April, 2014

norwayWanna have some fun? Take a minute to Google “Men’s Norwegian Olympic Curling Team Pants” (<– or click right there) and check out the fashion of these guys. You'll see something a bit "out there", especially given that Norwegians tend to be conservative. I know because I am one. But what's with the pants?
three_insetThen, check out the picture above…Three beautiful Norwegian women, in Norway, sporting wild print leggings. Hmmm?
 
So, what is this wild pant thing in Norway? Do the Norwegians just have a “leg up on us”? Can we even “get to the bottom of it”?
 
Let me continue…
 
First of all, do you know that “the Norwegian Men’s Curling Team has the honor of quite possibly being the only Olympic team with an unofficial Facebook page dedicated to their pants?” With approximately 547,000 likes. Obviously wild pants have made their debut.
 
But back in early March my dear friend Rigmor (on the right) was visiting from Norway and the two of us spent an evening shopping for her at Sound Styles. She enjoys new ideas, so one of the items I showed her was a pair of printed leggings. As the custom, she gave me that “oh, really?” look and I, in turn, as the custom, gave her that “yes, don’t be afraid to try” look right back. So she did, and once the seed was planted she was not only buying them for herself but had a pair for two friends back home.
 
So, Norway takes the gold for the most wild pants and Sound Styles takes the silver.    ~Jenny

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When Rareform founder, Alec Avedissian, walked away from a career in corporate America to clear his head on a six-month surf trip through South America, he was not looking to start a business. However, while living in an impoverished village, he was struck by the image of breathtaking landscapes littered with trash. Following a tip from a friend that billboards could be upcycled and turned into bags, Alec began dreaming of reducing waste in the world through a unique, ecofriendly product line with billboards as the base material for the company.
rareform_classicThus the above pictured Classic Tote was born. Featuring durable heather body fabric, each tote has a soft quilted interior lining that accomodates a laptop and comes with a removable shoulder strap and secure snap closure.
          Great for travel!

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shawldawls_invitation

Click on the video above and see the latest and greatest cover up designed by 26 year old Roshina. Then join us in our store on the 12th to meet a Shawl Dawl up close and personal and purchase one to take home.

$46 for short and $51 for long.

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